• Mobile has surpassed TV in terms of time, with consumers spending 27% of their media time on mobile, compared to 22% on TV.
  • 39% of consumers use their mobile phones while watching TV.
  • Three quarters of mobile consumers plan to conduct mCommerce activities within the next year (76%).
  • 42% of mobile consumers claim mobile advertising has introduced them to something new.
  • 66% of mobile users are just as comfortable with mobile advertising as they are with TV or online advertising.
  • Advertising on mobile devices has led to mobile gaining tremendous popularity as a viable shopping channel, with
  • 23% of respondents indicating that mobile ads saves time and money
  • 14% of respondents indicating that mobile ads have influenced them to buy via mobile

Original InMobi blog article can be found HERE